Beyond getting people to just “like” their page Corona has taken another major step toward increasing social media’s most flattering aspect, involvement. Corona has purchased ad space in Times Square from November 6th to December 8th. They will use this ad space to completely integrate their customers into an ad campaigned centered on one of the world’s most prominent advertising mediums, Times Square billboards.
Once you like Corona Lights’ Facebook page, you can submit a photo of yourself (500x500) and Corona will place your picture in Times Square for all to see. On top of that, Corona is taking pictures of all the faces they show. So, you, from wherever you are, can see a picture of yourself in a Corona ad above the thousands of daily Times Square travelers.
The idea of getting people to jump on board with making Corona Light the most “liked” beer in America was original and pitched in a way that will encourage spread. Then Corona gave young Americans a greater reason to go out of their way and interact with their brand, Times Square ad featuring you!
The Times Square ad is genius for two other reasons: associating yourself with Times Square generates media coverage, and people are guaranteed to share the pictures of them over Times Square with everyone they know.
You will have people sending Corona advertisements all over the web for free. People’s defenses will be down when they see their friend in an advertisement and it will build familiarity and involvement with the Corona brand name.
This is awesome. I really like this idea that Corona came up with. I think this is very creative especially with putting faces of their customers on the advertisement in Times Square. I agree with everything you said and I am excited to see what other companies will come up with to try and beat this advertisement.
ReplyDeleteThis is a really great idea. I like that Corona is thinking outside of the box when it comes to advertising their product. Not only are they incorporating the use of social media to increase awareness of their product, but they are also establishing relationships with their current and potential customers. Anyone would want to see their face on a billboard and associating that opportunity with their product will most likely make people remember them and their beer more. I think Corona did a really good job with this campaign and I am curious to see how well it will work for them.
ReplyDeleteThis is clever and creative! Facebook "likes" are becoming more and more popular so I think that this campaign is a great way to use social media and to advertise a product through word of mouth. Creating an incentive for fans to take pictures and make user generated content so they can be featured on Times Square is a great promotion tool. Way to go Corona!
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